Nordic Homeworx required a flagship retail showroom at Sidra Tower that would reflect its Nordic Living philosophy while showcasing a wide range of furniture and lifestyle products. The brief focused on creating an immersive retail environment that balances simplicity, warmth, and functionality, allowing customers to experience the brand’s Scandinavian-inspired approach to living.
Motif Interiors delivered the complete fit-out, transforming the 8,000 sqft space into a cohesive and inviting showroom. The layout was carefully planned to create defined lifestyle zones that guide visitors through the space naturally. A neutral palette, natural textures, and considered lighting were used to enhance product presentation while reinforcing the Nordic aesthetic. The result is a refined retail environment that supports both visual merchandising and an engaging customer experience.
